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MGMT 482: Capstone in Business Strategy

Step 1: Determine Your Industry's Official Classification

"The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments." - U.S. Census Bureau

Adopted in 1997, NAICS replaced the Standard Industrial Classification (SIC) system. However you will commonly see SIC codes still listed.

Step 2: Search Databases for Industry Information

UW-Green Bay Libraries provide you access to these resources which specialize in company information. Off-campus access limited to current UWGB students, faculty, and staff.

Search by industry name, NAICS code, or browse to find reports. Navigate report using side menu.

MarketLine reports -  In Business Source, search for industry name. Limit by Source Type: Industry Profiles, Publisher: marketline.

One Business (ProQuest) Industry Reports

  1. If you are not already there, navigate to the Advanced Search page by clicking the more options button in the top left corner.
  2. Click on Industry Reports in the left sidebar and enter your industry name in the search box.
  3. In order to find the most recent reports, you may want to set a Publication Date limiter.
     
  4. OPTIONAL: If you are looking for something specific, you can use the checkboxes at the bottom of the page. For example, your professor may have recommended First Research Industry Profiles, which are provided by the well-known company Mergent. Or you may know that you need a report that includes industry risk.
  5. Click on Abstract/Details for a brief summary of the report, or on Full text - PDF to read the whole thing.

Additional Resources