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BUS ADM 482: Strategic Management

Step 1: Determine Your Industry's Official Classification

"The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments." - U.S. Census Bureau

Adopted in 1997, NAICS replaced the Standard Industrial Classification (SIC) system. However you will commonly see SIC codes still listed.

Step 2: Search Databases for Industry Information

UW-Green Bay Libraries provide you access to these resources which specialize in company information. Off-campus access limited to current UWGB students, faculty, and staff.

Search by industry name, NAICS code, or browse to find reports. Navigate report using side menu.

MarketLine reports -  In Business Source, search for industry name. Limit by Source Type: Industry Profiles, Publisher: marketline.

First Research reports - In ABI/INFORM, search for industry name. Limit by Document Type: Industry Report, Publication Title: First Research Industry Profiles.

Additional Resources