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Business Plan Research  

Business Plan Research for the Small Business Development Center- University of Wisconsin Green Bay
Last Updated: Jan 9, 2012 URL: Print Guide RSS Updates

Getting Started Print Page


A business plan is a formal, written document which includes both a financial and market analysis of the business. These plans are frequently developed as part of the loan application or as a means of formally analyzing the business enterprise. Typical elements in a business plan include:

  • Description of Product or Service
  • Business History
  • Market Analysis
  • Competition Analysis
  • Management
  • Financial Information
  • Strengths and Weaknesses
  • Growth Potential

Recommended Reading

This guide is designed to help you find resources for writing a business plan.

Background reading and planning resources :

Small Business Administration
Small Business Planner
Write a Business Plan




To find industry research:

It is helpful to know the SIC or NAICS code(s) for your industry.

Many library databases provide a feature to look up industry codes or find them in these government reference books and web sites:

NAICS (North American Industry Classification System) Industry codes used by U.S. federal statistical agencies; also used as organizing scheme in many business research tools.

SIC (Standard Industrial Classification)    Older system of industry codes previously used by U.S. federal statistical agencies; still used as organizing scheme in many business research tools.

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